In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Business & Industry, Career & Education and 26 other categories.
Al Bawaba Advertising is leading in TV & Video and News & Media.
interclick is leading in most countries, including United States, Russia, Canada, Italy and 7 other countries.
Al Bawaba Advertising is leading in Jordan, South Korea, Moldova and Saudi Arabia.