In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Career & Education and 56 other categories.
Al Bawaba Advertising is leading in Marketing & Advertising, Real Estate, TV & Video, Social Sciences and one other category.
interclick is leading in most countries, including United States, United Kingdom, France, Canada and 22 other countries.
Al Bawaba Advertising is leading in Germany, Austria, United Arab Emirates, Egypt and one other country.