In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Health and 25 other categories.
Al Bawaba Advertising is leading in Running, Sports, Social Sciences, Science and 2 other categories.
interclick is leading in most countries, including United States, Russia, Armenia, Albania and 3 other countries.
Al Bawaba Advertising is leading in South Korea, Germany, Poland and Belgium.