In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, News & Media and 11 other categories.
Al Bawaba Advertising is leading in Running, Sports and Shopping.
Kitara Media is leading in most countries, including United States, Sri Lanka, Canada, Germany and 12 other countries.
Al Bawaba Advertising is leading in Algeria, United Arab Emirates, Switzerland, Poland and 2 other countries.