In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Al Bawaba Advertising is leading in Marketing & Advertising.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 33 other countries.
Al Bawaba Advertising is leading in Korea Republic.