In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Al Bawaba Advertising is leading in Real Estate, Marketing & Advertising and Running.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 20 other countries.
Al Bawaba Advertising is leading in United Kingdom, Netherlands, Korea Republic, Switzerland and one other country.