In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Mobile Theory in all segments.
Al Bawaba Advertising has better usage coverage in more websites categories. Including Computer & Electronics, Marketing & Advertising, Business & Industry, People & Society and one other category.
Mobile Theory is leading in Health, Games, Programming and Construction & Maintenance.
Mobile Theory is leading in most countries, including United States, Ukraine, Australia, India and one other country.
Al Bawaba Advertising is leading in Egypt, Korea Republic, Japan and Israel.