In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.
Al Bawaba Advertising is leading in Autos & Vehicles.
Open AdExchange is leading in most countries, including Denmark, Australia, Sweden and United Kingdom.
Al Bawaba Advertising is leading in Poland and Korea Republic.