2
In terms of market share, Al Bawaba Advertising is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.
2
Al Bawaba Advertising is leading in News & Media and Sports.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Al Bawaba Advertising is leading in Egypt and United States.