Market Share by Top Websites

1 Mopinion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Allegiance is clearly lagging behind, losing to Mopinion in all segments.

Websites Categories

1 Mopinion has better usage coverage in more websites categories. Including Autos & Vehicles, Shopping, Arts & Entertainment, Marketing & Advertising and 19 other categories.

2 Allegiance is leading in People & Society, Religion & Spirituality, Business & Industry, Finance and 13 other categories.


1 Allegiance is leading in most countries, including United States, Brazil, Argentina, United Kingdom and 30 other countries.

2 Mopinion is leading in Netherlands, France, Honduras, Austria and 3 other countries.