Market Share by Top Websites

1 OpinionLab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Allegiance is clearly lagging behind, losing to OpinionLab in all segments.

Websites Categories

1 OpinionLab has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, Shopping and 90 other categories.

2 Allegiance is leading in People & Society, Religion & Spirituality, Senior Health, Medicine and one other category.


1 OpinionLab is leading in most countries, including United States, United Kingdom, Russia, Canada and 53 other countries.

2 Allegiance is leading in Argentina, Congo, Congo Republic, Bulgaria and 6 other countries.