Market Share by Top Websites

1 Swoop is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Allegiance is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Cooking & Recipes, Internet & Telecom and 90 other categories.

2 Allegiance is leading in People & Society, Religion & Spirituality, Finance, Banking and 7 other categories.

Geography

1 Swoop is leading in most countries, including United States, United Kingdom, India, Canada and 40 other countries.

2 Allegiance is leading in Bolivia, Nigeria, New Zealand, Latvia and 6 other countries.