Market Share by Top Websites

1 Swoop is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Allegiance is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Cooking & Recipes, Internet & Telecom and 96 other categories.

2 Allegiance is leading in People & Society, Religion & Spirituality, Finance, Banking and 7 other categories.


1 Swoop is leading in most countries, including United States, United Kingdom, Canada, India and 44 other countries.

2 Allegiance is leading in Argentina, Congo, Congo Republic, Portugal and 11 other countries.