Market Share by Top Websites

1 Swoop is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Allegiance is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Food & Drink, Autos & Vehicles, Cooking & Recipes, Makes & Models and 63 other categories.

2 Allegiance is leading in People & Society, Religion & Spirituality, Finance, Banking and 5 other categories.


1 Swoop is leading in most countries, including United States, United Kingdom, Canada, India and 28 other countries.

2 Allegiance is leading in Russia, Argentina, Costa Rica, Japan and 8 other countries.