Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Vehicles, Health, Science & Education, Finance and 9 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games and E-commerce & Shopping.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, France, Denmark and 15 other countries.

2 AMP Platform is leading in United States, Philippines, Pakistan, Ecuador and 5 other countries.