Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AMP Platform is still behind Improve Digital in all market share segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, People & Society, Car Buying and 109 other categories.

2 Improve Digital is leading in Games, Food & Drink, Cooking & Recipes, Marketing & Advertising and 36 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 37 other countries.

2 AMP Platform is leading in United States, India, Brazil, United Kingdom and 25 other countries.