Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AMP Platform is still behind Improve Digital in all market share segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 89 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 71 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 53 other countries.

2 AMP Platform is leading in United States, Brazil, Canada, India and 16 other countries.