Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 90 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 65 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 50 other countries.

2 AMP Platform is leading in United States, Brazil, India, Russia and 18 other countries.