Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 91 other categories.

2 AMP Platform is leading in Autos & Vehicles, Car Buying, Health, Computer & Electronics and 72 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 70 other countries.

2 AMP Platform is leading in United States, Brazil, India, Canada and 32 other countries.