Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 80 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 76 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 60 other countries.

2 AMP Platform is leading in United States, Brazil, India, Canada and 17 other countries.