Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, People & Society, Car Buying and 109 other categories.

2 Improve Digital is leading in Games, Food & Drink, Cooking & Recipes, Marketing & Advertising and 43 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 33 other countries.

2 AMP Platform is leading in United States, Brazil, United Kingdom, India and 28 other countries.