Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 95 other categories.

2 Integral Ad Science is leading in News & Media, Arts & Entertainment, Technology News, Sports and 66 other categories.


1 Integral Ad Science is leading in most countries, including United Kingdom, France, Canada, Poland and 56 other countries.

2 AMP Platform is leading in United States, India, Philippines, South Africa and 9 other countries.