Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, People & Society, Car Buying and 97 other categories.

2 Integral Ad Science is leading in News & Media, Arts & Entertainment, Technology News, Games and 62 other categories.


1 Integral Ad Science is leading in most countries, including United Kingdom, France, Brazil, Canada and 68 other countries.

2 AMP Platform is leading in United States, Mexico, Egypt, Taiwan and 7 other countries.