Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 102 other categories.

2 Integral Ad Science is leading in News & Media, Arts & Entertainment, Technology News, Games and 65 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United Kingdom, France, Canada, Germany and 59 other countries.

2 AMP Platform is leading in United States, India, Philippines, Bulgaria and 11 other countries.