Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Car Buying and 82 other categories.

2 Integral Ad Science is leading in Arts & Entertainment, News & Media, Computer & Electronics, Internet & Telecom and 76 other categories.


1 Integral Ad Science is leading in most countries, including Taiwan, France, United Kingdom, Canada and 66 other countries.

2 AMP Platform is leading in United States, Turkey, Colombia, Viet Nam and 12 other countries.