Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 AMP Platform has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, People & Society, Car Buying and 105 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Sports, Newspapers and 35 other categories.

Geography

1 AMP Platform is leading in most countries, including United States, Brazil, United Kingdom, India and 35 other countries.

2 Sprinkle is leading in Sweden, Norway, Slovakia, Denmark and 21 other countries.