Market Share by Top Websites

1 AOL On is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AOL On in all segments.

Websites Categories

1 AOL On has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 201 other categories.

2 MSN Ads is leading in E-Books, Sports, Boxing, Automotive News and one other category.

Geography

1 AOL On is leading in most countries, including United States, United Kingdom, Canada, Russia and 115 other countries.

2 MSN Ads is leading in Lebanon.