Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AppMetrx is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 38 other categories.

2 i-Behavior is leading in Arts & Entertainment, Food & Drink, News & Media, Adult and 17 other categories.

Geography

1 AppMetrx is leading in most countries, including United Kingdom, France, India, Germany and 26 other countries.

2 i-Behavior is leading in United States, Brazil, Italy, Australia and 13 other countries.