Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AppMetrx is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Software and 40 other categories.

2 i-Behavior is leading in Arts & Entertainment, News & Media, TV & Video, Adult and 15 other categories.


1 AppMetrx is leading in most countries, including United Kingdom, France, India, Netherlands and 22 other countries.

2 i-Behavior is leading in Brazil, United States, Denmark, Italy and 13 other countries.