Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AppMetrx is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 38 other categories.

2 i-Behavior is leading in Arts & Entertainment, Health, TV & Video, Food & Drink and 18 other categories.

Geography

1 AppMetrx is leading in most countries, including United Kingdom, France, Germany, India and 24 other countries.

2 i-Behavior is leading in United States, Brazil, Australia, Italy and 14 other countries.