Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AppMetrx is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 AppMetrx has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 37 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 17 other categories.


1 AppMetrx is leading in most countries, including United Kingdom, France, India, Germany and 34 other countries.

2 Proclivity is leading in United States and Chile.