APSIS is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Emma has better usage coverage in more websites categories. Including Career & Education, Arts & Entertainment, People & Society, Health and 80 other categories.
APSIS is leading in Business & Industry, Shopping, Science, Marketing & Advertising and 64 other categories.
APSIS is leading in most countries, including Sweden, Denmark, Norway, Finland and 39 other countries.
Emma is leading in United States, United Kingdom, Canada, Australia and 18 other countries.