Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 59 other categories.

2 C3 Metrics is leading in Travel, Accommodation & Hotels, Health, Shopping and 45 other categories.


1 C3 Metrics is leading in most countries, including United States, Russia, Mexico, France and 25 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Poland and Portugal.