Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 60 other categories.

2 C3 Metrics is leading in Travel, Accommodation & Hotels, Shopping, Health and 40 other categories.

Geography

1 C3 Metrics is leading in most countries, including United States, Norway, Russia, Canada and 21 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Poland, Hungary and 3 other countries.