Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Travel, Shopping, Accommodation & Hotels, Food & Drink and 40 other categories.

2 Aruba Media Marketing is leading in Business & Industry, Arts & Entertainment, Sports, People & Society and 37 other categories.

Geography

1 C3 Metrics is leading in most countries, including United States, Russia, France, Canada and 27 other countries.

2 Aruba Media Marketing is leading in Italy, Switzerland, Poland, Czech Republic and 3 other countries.