Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 54 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 41 other categories.

Geography

1 Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 24 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 21 other countries.