Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, News & Media, Sports and 41 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 26 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 20 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Germany, Poland and 8 other countries.