Market Share by Top Websites

1 Cobalt Group is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 46 other categories.

2 Aruba Media Marketing is leading in People & Society, Internet & Telecom, News & Media, Sports and 44 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 19 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Poland and 6 other countries.