Market Share by Top Websites

1 Cobalt Group is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 47 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 42 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 13 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Germany, Poland and 4 other countries.