Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 68 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Newspapers, Airlines & Airports and 5 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 25 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, United Kingdom, Hungary and 4 other countries.