Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Sports and 56 other categories.

2 Aruba Media Marketing is leading in Internet & Telecom, Soccer, Shopping, Computer & Electronics and 27 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 36 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Ukraine and Slovakia.