Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Health and 53 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 51 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 36 other countries.

2 Aruba Media Marketing is leading in Italy, Hungary, Bangladesh, Cameroon and 2 other countries.