Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 102 other categories.

2 Aruba Media Marketing is leading in Sports, Travel, Tourism, Soccer and 22 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 75 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, Cameroon, Ecuador and one other country.