Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 71 other categories.

2 Aruba Media Marketing is leading in Sports, Travel, Soccer, Accommodation & Hotels and 20 other categories.

Geography

1 Federated Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 51 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, South Africa, Bosnia And Herzegovina and 3 other countries.