Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Arts & Entertainment, Cooking & Recipes and 73 other categories.

2 Aruba Media Marketing is leading in Sports, Soccer, Lottery, Gambling and 16 other categories.

Geography

1 Federated Media is leading in most countries, including United States, Canada, United Kingdom, India and 54 other countries.

2 Aruba Media Marketing is leading in Italy, Hungary, Czech Republic, Uruguay and 4 other countries.