Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 57 other categories.

2 GroupM Server is leading in Shopping, Autos & Vehicles, Movies, Cooking & Recipes and 31 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, United Kingdom and 35 other countries.

2 Aruba Media Marketing is leading in Italy, Hungary, Brazil, Switzerland and 11 other countries.