Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 52 other categories.

2 GroupM Server is leading in Shopping, Autos & Vehicles, Movies, Cooking & Recipes and 34 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 27 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Turkey and 2 other countries.