Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 56 other categories.

2 GroupM Server is leading in Shopping, Autos & Vehicles, Movies, Cooking & Recipes and 33 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 30 other countries.

2 Aruba Media Marketing is leading in Italy, Russia, Czech Republic, Azerbaijan and 3 other countries.