Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 43 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Music & Audio, Software and 20 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 24 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Switzerland and 5 other countries.