In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Halogen Network in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 80 other categories.
Halogen Network is leading in Clothing.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Switzerland, Russia and 13 other countries.
Halogen Network is leading in United States and Canada.