In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Halogen Network in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 78 other categories.
Halogen Network is leading in Clothing.
Aruba Media Marketing is leading in most countries, including Italy, Russia, United Kingdom, Czech Republic and 10 other countries.
Halogen Network is leading in United States and Norway.