In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Hype Exchange in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 79 other categories.
Hype Exchange is leading in Womens Interests.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 33 other countries.
Hype Exchange is leading in United States, Hong Kong and China.