Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, People & Society and 130 other categories.

2 Aruba Media Marketing is leading in Gambling, Lottery, History, Philosophy and one other category.


1 Integral Ad Science is leading in most countries, including United States, Italy, France, India and 90 other countries.

2 Aruba Media Marketing hasn't got a lead over Integral Ad Science in any country.