Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 122 other categories.

2 Aruba Media Marketing is leading in Soccer, Lottery, Gambling, Web Hosting and 4 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, United Kingdom, India and 79 other countries.

2 Aruba Media Marketing is leading in Italy and Bosnia And Herzegovina.