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iPinYou is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to iPinYou in all segments.
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iPinYou has better usage coverage in more websites categories. Including Business & Consumer Services, Travel & Tourism, Computers Electronics & Technology, E-commerce & Shopping and 14 other categories.
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Aruba Media Marketing is leading in Arts & Entertainment and Gambling.
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iPinYou is leading in most countries, including China, United States, Japan, Hong Kong and 40 other countries.
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Aruba Media Marketing is leading in Italy.