In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Kanoodle in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 72 other categories.
Kanoodle is leading in Finance, Investing, Sports, Jewelry and 17 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 29 other countries.
Kanoodle is leading in United States, United Kingdom, Canada, India and 4 other countries.