In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Matchbin in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 79 other categories.
Matchbin is leading in Beauty & Fitness, Coupons and Furniture.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Canada, Ukraine and 12 other countries.
Matchbin is leading in Belarus and China.