Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 59 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Home & Garden and 47 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 53 other countries.

2 Aruba Media Marketing is leading in Italy, Poland, Hungary, Czech Republic and 5 other countries.