Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 40 other categories.

2 Mercent is leading in Shopping, Coupons, Clothing, Home & Garden and 34 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Russia, Germany and 50 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Switzerland and 4 other countries.