Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 60 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Games and 34 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Spain and 75 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Poland and Sweden.