In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Merchenta in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 78 other categories.
Merchenta is leading in Clothing, Home & Garden, Products & Shopping, Makes & Models and 3 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Canada, Ukraine and 12 other countries.
Merchenta is leading in United Kingdom, United States, France, Turkey and 4 other countries.