In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Merchenta in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 78 other categories.
Merchenta is leading in Clothing, Home & Garden, Jewelry, Products & Shopping and 3 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 34 other countries.
Merchenta is leading in United Kingdom and Malaysia.