Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 58 other categories.

2 Moat is leading in News & Media, Food & Drink, Cooking & Recipes, Computer & Electronics and 50 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, France and 38 other countries.

2 Aruba Media Marketing is leading in Italy, Austria and Kazakhstan.