Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, Football and 57 other categories.

2 Aruba Media Marketing is leading in Internet & Telecom, Travel, Gambling, Lottery and 25 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Germany, Canada and 42 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Switzerland and 4 other countries.