Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Food & Drink, Cooking & Recipes and 71 other categories.

2 Aruba Media Marketing is leading in People & Society, Business & Industry, Internet & Telecom, Sports and 37 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 49 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Switzerland, Slovakia and one other country.