Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 55 other categories.

2 Moat is leading in Food & Drink, Cooking & Recipes, Computer & Electronics, TV & Video and 48 other categories.

Geography

1 Moat is leading in most countries, including United States, Canada, United Kingdom, Japan and 35 other countries.

2 Aruba Media Marketing is leading in Italy, Portugal, Norway, Indonesia and one other country.