Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Food & Drink, Games, Cooking & Recipes and 66 other categories.

2 Aruba Media Marketing is leading in Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 38 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 47 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Bangladesh and one other country.