In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Newtention in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
Newtention is leading in Agriculture & Forestry, Clothing, Performing Arts, Energy and one other category.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Canada, United States and 11 other countries.
Newtention is leading in Germany, Belarus, Chile, China and 6 other countries.