In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Newtention in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 77 other categories.
Newtention is leading in Agriculture & Forestry, Clothing, Energy, Performing Arts and one other category.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 32 other countries.
Newtention is leading in Germany, Austria, Timor-leste, Taiwan and 2 other countries.