2
In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Open AdExchange in all segments.
1
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, News & Media, Science & Education and 4 other categories.
2
Open AdExchange is leading in Jobs & Career.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Aruba Media Marketing is leading in Italy.