Aruba Media Marketing is leading in Top 1M Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 75 other categories.
Open AdExchange is leading in Newspapers, Astronomy, Relationships & Dating, File Sharing and 5 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, United States, Poland and 12 other countries.
Open AdExchange is leading in Denmark, Sweden, Ireland, India and one other country.