In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Open AdExchange in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 75 other categories.
Open AdExchange is leading in Newspapers, Sports, Office Products, Auctions and 5 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Russia, Hungary, United Kingdom and 13 other countries.
Open AdExchange is leading in Denmark, Sweden and Thailand.