Aruba Media Marketing is leading in Top 1M Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 67 other categories.
Open AdExchange is leading in Newspapers, Performing Arts, Jobs & Employment, Computer Hardware and 6 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Hungary, Poland and 9 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.