Market Share by Top Websites

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 75 other categories.

2 Open AdExchange is leading in Newspapers, Sports, Office Products, Auctions and 5 other categories.

Geography

1 Aruba Media Marketing is leading in most countries, including Italy, Russia, Hungary, United Kingdom and 13 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Thailand.