Aruba Media Marketing is leading in Top 1M Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 75 other categories.
Open AdExchange is leading in Newspapers, Sports, Office Products, Auctions and 5 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Germany, United States, France and 14 other countries.
Open AdExchange is leading in Denmark, Sweden, Peru, Netherlands and one other country.