In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Open AdExchange in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 76 other categories.
Open AdExchange is leading in Newspapers, Energy, Sports, Office Products and 5 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Russia, United Kingdom, United States and 11 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.