Aruba Media Marketing is leading in Top 1M Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 76 other categories.
Open AdExchange is leading in Newspapers, Relationships & Dating, File Sharing, Energy and 5 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Poland, United States, Hungary and 14 other countries.
Open AdExchange is leading in Denmark, United Arab Emirates, Sweden, Romania and one other country.