Aruba Media Marketing is leading in Top 100K Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 56 other categories.
Open AdExchange is leading in Sports, Office Products, Newspapers, Computer Hardware and one other category.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Russia, Spain and 12 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.