Aruba Media Marketing is leading in Top 100K Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 54 other categories.
Open AdExchange is leading in Newspapers, Energy, Textiles & Nonwovens, Jobs & Employment and 3 other categories.
Aruba Media Marketing is leading in most countries, including Italy, United States, Czech Republic, Germany and 15 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.