Aruba Media Marketing is leading in Top 1M Sites.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 68 other categories.
Open AdExchange is leading in Newspapers, Performing Arts, Office Products, Relationships & Dating and 3 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Germany, Poland and 6 other countries.
Open AdExchange is leading in Denmark, United States, Sweden and Australia.