Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 65 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Career & Education, Jobs & Employment and 19 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Belgium, Denmark and 21 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Hungary, Ukraine and 3 other countries.