Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 47 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Shopping, Photography and 8 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Sweden and 40 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Bulgaria, Côte D'ivoire and 5 other countries.