In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to StackAdapt in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 53 other categories.
StackAdapt is leading in Health, Cycling & Biking and Motorcycles.
Aruba Media Marketing is leading in most countries, including Italy, United Kingdom, Switzerland, Poland and 13 other countries.
StackAdapt is leading in Canada, United States, Japan and France.