In terms of market share, Aruba Media Marketing is clearly lagging behind, losing to Unicast in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 73 other categories.
Unicast is leading in Performing Arts.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, United States, Germany and 12 other countries.
Unicast hasn't got a lead over Aruba Media Marketing in any country.