Market Share by Top Websites

1 Australia Post is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Route is clearly lagging behind, losing to Australia Post in all segments.

Websites Categories

1 Australia Post has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Food & Drink, Health and 18 other categories.

2 Route is leading in Arts & Entertainment and Games.


1 Australia Post is leading in most countries, including Australia, New Zealand, United Kingdom, India and 111 other countries.

2 Route is leading in United States, Canada, Uruguay, Ghana and 7 other countries.