Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Avangate Payments is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 120 other categories.

2 Avangate Payments is leading in Computer & Electronics, Software, Internet & Telecom, People & Society and 41 other categories.


1 Avangate Payments is leading in most countries, including United States, India, Russia, United Kingdom and 99 other countries.

2 Klarna is leading in Sweden, Germany, Norway, Finland and 13 other countries.