Market Share by Top Websites

1 UltiPro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Avature is clearly lagging behind, losing to UltiPro in all segments.

Websites Categories

1 UltiPro has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Health, Real Estate and 152 other categories.

2 Avature is leading in Games, Video Games, TV & Video, Biotechnology & Pharmaceuticals and 16 other categories.


1 Avature is leading in most countries, including Great Britain, Germany, Brazil, Australia and 54 other countries.

2 UltiPro is leading in United States, Canada, India, Japan and 40 other countries.