Market Share by Top Websites

1 interclick is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, Back Beat Media is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Career & Education and 53 other categories.

2 Back Beat Media is leading in Computer & Electronics and Software.

Geography

1 interclick is leading in most countries, including United States, Korea Republic, Thailand, Brazil and 11 other countries.

2 Back Beat Media is leading in Netherlands, Turkey and United Kingdom.