Back Beat Media is leading in Top 100K Sites.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Career & Education, Movies, Shopping and 26 other categories.
Back Beat Media is leading in Computer & Electronics, Software, Technology News, News & Media and 2 other categories.
interclick is leading in most countries, including United States, India, Mexico, Italy and one other country.
Back Beat Media is leading in Switzerland.