Market Share by Top Websites

1 GoCardless is leading in Top 1M Sites.

2 In terms of market share, Balanced is clearly lagging behind, losing to GoCardless in all segments.

Websites Categories

1 GoCardless has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 62 other categories.

2 Balanced is leading in Food & Drink, Real Estate, Beverages, Aviation and one other category.


1 GoCardless is leading in most countries, including United Kingdom, United States, India, Netherlands and 24 other countries.

2 Balanced is leading in Sweden, British Indian Ocean Territory, Tuvalu, Slovakia and 2 other countries.