Market Share by Top Websites

2 In terms of market share, Balanced is clearly lagging behind, losing to Pin Payments in all segments.

Websites Categories

1 Balanced has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Shopping, Marketing & Advertising and 13 other categories.

2 Pin Payments is leading in Computer & Electronics, Education, Telecommunications, Software and one other category.


1 Balanced is leading in most countries, including United States, France, India, Brazil and 12 other countries.

2 Pin Payments is leading in Australia, Switzerland, South Korea and Austria.