Market Share by Top Websites

1 Trustly is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Balanced is clearly lagging behind, losing to Trustly in all segments.

Websites Categories

1 Trustly has better usage coverage in more websites categories. Including Gambling, Casinos, Business & Industry, Internet & Telecom and 74 other categories.

2 Balanced is leading in Food & Drink, Beverages, Aviation, Beauty & Fitness and 2 other categories.


1 Trustly is leading in most countries, including United Kingdom, Germany, Sweden, Spain and 75 other countries.

2 Balanced is leading in British Indian Ocean Territory, Tuvalu, Nepal, South Korea and 2 other countries.