Market Share by Top Websites

1 Trustly is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Balanced is clearly lagging behind, losing to Trustly in all segments.

Websites Categories

1 Balanced has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Food & Drink and 28 other categories.

2 Trustly is leading in Gambling, Casinos, Shopping, Games and 27 other categories.


1 Trustly is leading in most countries, including Sweden, United Kingdom, Spain, Poland and 38 other countries.

2 Balanced is leading in United States, Indonesia, Singapore, Thailand and 7 other countries.