Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Accommodation & Hotels and 80 other categories.

2 Banner Connect is leading in People & Society, News & Media, Games, Video Games and 18 other categories.

Geography

1 Spring Metrics is leading in most countries, including Palestinian Territories, United States, United Kingdom, Australia and 43 other countries.

2 Banner Connect is leading in France, Ireland, Netherlands, United Arab Emirates and 7 other countries.