Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Travel, Business & Industry, Accommodation & Hotels and 69 other categories.

2 Banner Connect is leading in Adult, Social Network, Law, Reference and 3 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, United Kingdom, Australia and 32 other countries.

2 Banner Connect is leading in Indonesia, Switzerland, Ukraine and Algeria.