Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Barilliance is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 Rocket Fuel has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Travel and 174 other categories.

2 Barilliance is leading in Sports, Industrial Goods & Services, Fitness, Textiles & Nonwovens and 2 other categories.


1 Rocket Fuel is leading in most countries, including United States, United Kingdom, Japan, Germany and 115 other countries.

2 Barilliance is leading in Morocco, Yemen, Mozambique, Cape Verde and one other country.