Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Barilliance is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 Rocket Fuel has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Travel and 165 other categories.

2 Barilliance is leading in Clothing, Home & Garden, Consumer Electronics, Sports and 5 other categories.

Geography

1 Rocket Fuel is leading in most countries, including United States, Japan, United Kingdom, Germany and 111 other countries.

2 Barilliance is leading in Estonia, Mozambique and Guernsey.