Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Beacon Ad Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Sports, Business & Industry and 57 other categories.

2 Beacon Ad Network is leading in People & Society, Religion & Spirituality, Music & Audio, Shopping and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 39 other countries.

2 Beacon Ad Network is leading in Brazil, South Africa, Philippines, Kenya and 9 other countries.