Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Beacon Ad Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Music & Audio and 37 other categories.

2 Beacon Ad Network is leading in People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 26 other countries.

2 Beacon Ad Network is leading in United States, United Kingdom, India, Canada and 20 other countries.