Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Beacon Ad Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Beacon Ad Network has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 41 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 16 other categories.

Geography

1 Beacon Ad Network is leading in most countries, including United States, United Kingdom, Canada, Australia and 21 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Germany, Spain and 18 other countries.