Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Beacon Ad Network is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Health and 39 other categories.

2 Beacon Ad Network is leading in People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 32 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 20 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 20 other countries.