Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Beacon Ad Network is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Internet & Telecom and 143 other categories.

2 Beacon Ad Network is leading in People & Society, Religion & Spirituality, Software, Universities & Colleges and 7 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 86 other countries.

2 Beacon Ad Network is leading in United States, Indonesia, Serbia, Philippines and 8 other countries.