Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Beacon Ad Network is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 122 other categories.

2 Beacon Ad Network is leading in People & Society, Religion & Spirituality, Nursery & Playroom, Publications and 2 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, France and 77 other countries.

2 Beacon Ad Network is leading in United Arab Emirates, Kenya, Tuvalu, Guatemala and 2 other countries.