Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Beacon Ad Network is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Computer & Electronics and 125 other categories.

2 Beacon Ad Network is leading in People & Society, Religion & Spirituality, Nursery & Playroom, Universities & Colleges and 5 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, France, United Kingdom and 72 other countries.

2 Beacon Ad Network is leading in Uganda, Malawi, Kenya, Zimbabwe and 3 other countries.