Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Beacon Ad Network is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 63 other categories.

2 Beacon Ad Network is leading in People & Society, Religion & Spirituality, Software, Shopping and 24 other categories.


1 Moat is leading in most countries, including United Kingdom, Germany, Japan, Brazil and 42 other countries.

2 Beacon Ad Network is leading in United States, Canada, India, Tuvalu and 25 other countries.