1
Begun is leading in Top 1M Sites and The Entire Web.
2
Yahoo Ad Exchange is leading in Top 10K Sites and Top 100K Sites.
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Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 154 other categories.
2
Begun is leading in Business & Industry, Shopping, Computer & Electronics, Autos & Vehicles and 65 other categories.
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Yahoo Ad Exchange is leading in most countries, including United States, Japan, India, Taiwan and 81 other countries.
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Begun is leading in Russia, Ukraine, Belarus, Kazakhstan and 49 other countries.