BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to ClickEquations in all segments.
ClickEquations has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Health and 61 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and one other category.
ClickEquations is leading in most countries, including United States, United Kingdom, Germany, Australia and 13 other countries.
BlueCava hasn't got a lead over ClickEquations in any country.