BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Conversive in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Business & Industry, Consumer Electronics, People & Society and 20 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 2 other categories.
BlueCava is leading in most countries, including United States, Mexico and Russia.
Conversive is leading in Netherlands and Germany.